These days, there’s so much talk about wellness that the term is often confusing to the average person. While most people “think” they’re well if they don’t have any symptoms, most healthcare practitioners know that just isn’t true. Simply the absence of symptoms doesn’t make you well.
I know this first hand from consulting with hundreds of medical doctors, physical therapists, and chiropractors on how to implement wellness products, programs, and services in their practices. They often tell me that it can be difficult to convince their patients to purchase their wellness products, programs, and services they offer when the patient doesn’t seem to see the value of prevention. And they are exactly right… the patient doesn’t see the value because long before you present a patient with wellness “things”, you FIRST have to be sure the patient has a wellness “mindset”.
Simply put, wellness is a mindset that first begins in a relationship between a doctor and their patient.
If you’re a healthcare practitioner that wants to add and build a cash-based wellness program that can yield a significant income stream, regardless of what products and services you plan to include, then you must FIRST begin educating your patients toward a wellness mindset.
My 25+ years of consulting experience shows that smart, analytical healthcare practitioners struggle to try and convert insurance patients into cash-paying wellness “clients” in order to make their wellness programs and services profitable. They often tell me they’re not “sales people”. The good news… you don’t have to be!
As a healthcare practitioner in the eyes of your patients who already know, love and trust you, you already have ultimate authority and expertise to help them get well when they are sick or injured. It is now just a matter of going one step further with them and helping them develop a wellness “mindset”. Do this FIRST… and you’ll never have to convince and/or sell a patient anything… EVER!
In our One Room Wellness Center Strategy Program, we work with medical doctors, physical therapists, and chiropractors to design design, implement, and profit from a variety of cash-based wellness programs that are in line with their practice’s philosophy and goals. For more information, schedule a Brief, 15-Minute Phone Consultation…
Rich is a Health and Wellness Business Adviser to a variety of health professionals including medical physicians, physical therapists, chiropractors, nurse practitioners, massage therapists, health club owners, and fitness professionals throughout the U.S. During the past 30 years, Rich has conducted training programs for thousands of health professionals regarding the planning and implementation of effective, sustainable, and profitable wellness programs in their practices.
Rich is also the founder of the Medical Fitness Academy, a wellness practice consulting company specifically for health and fitness professionals. The company offers a wide variety of consulting programs that help healthcare practitioners plan, implement, grow, and profit from adding cash-based wellness programs in their practices.
The Academy features wellness practice and business management, marketing and operational materials in the form of multimedia training programs as well as articles, business tools, downloadable forms, checklists and a wide variety of information on the systems and procedures required to operate a successful medical fitness and wellness program.
Rich is recently the the developer of the One Room Wellness Center Strategy, a complete proven business model for implementing a successful wellness program in just 80-200 sq. ft. of any healthcare professional’s office in 60 days or less.
To find out more about our One Room Wellness Center Strategy and if it’s a profit-generating solution for you and your practice, start by talking with us today during a FREE 15-Minute Phone Consultation at 888.311.1345.
